Brand Studio
Enso Group - Building profitable, dynamic and diversified ventures
Selected as Asia's Most Trusted Brands, Enso Group under the able leadership of Vinay and Vaibhav Maloo is a world class diversified conglomerate that is achieving growth through innovative work and management methods. In Conversation with Vaibhav Maloo, Managing Director,
Selected as Asia's Most Trusted Brands, Enso Group under the able leadership of Vinay and Vaibhav Maloo is a world class diversified conglomerate that is achieving growth through innovative work and management methods.
In Conversation with Vaibhav Maloo, Managing Director, Enso Group
COMPANY NAME: Enso Healthcare DMCC
PRODUCT/SERVICE OFFERING: Sputnik V, Sputnik Light
PROMOTER/DIRECTOR: Vinay Maloo
OPERATING COUNTRIES OF THE BRAND: Globally
COMPANY VISION & MISSION:
Mission
"To build and sustain global, profitable, diversified and dynamic growth ventures that creates enduring value for stakeholders and become a world leader across all our business segments."
Vision
"To become a leading global player through world-class operating standards, innovation, committed resources and continuous improvement."
CORE COLOUR COMBINATION OF THE BRAND: Red
MEANING OF LOGO OF THE BRAND: Circle of Enlightenment
PUNCHLINE OF THE BRAND: Enlightenment Life
MEDIUM OF PROMOTIONS USED TO PROMOTE THE BRAND IN THE LAST 2 YEARS: Media, Social Media
ETHOS OF THE BRAND: Stealth, universe, void
WHAT IS THE PERSONALITY OF THE BRAND: Global unicorn from India
EXPLAIN THE 5 MOST CRITICAL SUCCESS FACTORS OF THE BRAND:
Our Ethos
Ethics
Financials
Recall
Sustainability
THE CORE VALUES THAT DRIVE THE BRAND:
Focus on sustainability
HOW DO YOU CONNECT WITH YOUR TARGET MARKET:
Our business is largely B2B
KEY PEOPLE POLICY IN THE COMPANY THAT DRIVES INTERNAL COMMUNICATIONS OF THE BRAND:
Inclusivity and diversity
IMPACT THAT THE BRAND HAS CREATED IN THE MINDS OF THE CONSUMERS:
Our brand positioning as a group with a niche in the hearts of our target audience.
MILESTONES OF THE BRAND IN THE LAST FIVE YEARS:
Reaching a high valuation based on our business assets as well as health top-line bottom line forecasts in the coming years.
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